Monday, December 11, 2006

Google's Radio Testing (WebProNews)

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About twenty advertisers are taking part in a new beta test of Google Audio Ads, ClickZ writes. The advertisers are uploading 30-second radio ads, in MP3 format, which will air on around 700 radio stations. Google Audio Ads are sold on a CPM basis through the AdWords platform, and advertisers can target on factors like geographical market and time of day. Reporting functions disclose which

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